A comprehensive, data-driven valuation proving the 2025 headliner investment delivered extraordinary returns far exceeding industry benchmarks
Three A-list artists who drove the inaugural event's historic success
Beyond his performance, Tim invested significant personal time to ensure MCR's success
Tim McGraw went far beyond the contractual obligation of a Saturday night performance. His personal investment of time, creative energy, and promotional effort represents substantial additional value that no other artist delivered.
Completed an extensive SiriusXM promotional tour covering 52 markets nationwide, reaching SiriusXM's 170 million monthly listeners with dedicated interview time.
Created and appeared in multiple promotional videos for MCR marketing campaigns, social media, and broadcast advertising. His $35M/year endorsement value means significant market rate value.
Visited local children and participated in charity promotional activities, generating significant goodwill media coverage and community engagement.
Recorded and posted dedicated social media liners, announcements, and promotional content across his 17.4M+ combined social following.
Participated in numerous press interviews, Entertainment Tonight, Good Morning America mentions, and country music media appearances specifically promoting MCR.
Released "King Rodeo (Live from the Inaugural Music City Rodeo)" with an accompanying music video and YouTube premiere, creating permanent promotional content.
Total organic reach across all platforms — verified January 2026
Total quantifiable value delivered for $1.79M talent investment
| Value Category | Amount | Methodology | Status |
|---|---|---|---|
| Direct Ticket Revenue | $3,620,000 | Actual revenue (Finance Readout) | Actual |
| Earned Media Value (Reported) | $5,000,000 | MCR reported media value | Reported |
| Social Media Promotion | $3,500,000 | 66.2M followers × posts × rates | Calculated |
| Tim McGraw Promo Activities | $1,800,000 | 52-market tour + videos + visits | Calculated |
| NIL/Likeness Value | $1,000,000 | Market rate licensing | Calculated |
| Artist Equity Alignment | $750,000 | Future value discount | Estimated |
| Jelly Roll Cash Investment | $500,000 | Actual cash invested | Actual |
| "King Rodeo" Song/Video | $500,000 | Permanent promotional asset | Estimated |
| Sellout Brand Asset | $500,000 | Marketing value of sellout | Estimated |
| Sponsorship Enablement | $440,000 | Actual (underperformed) | Actual |
| First-Party Database | $293,000 | Email/SMS at industry rates | Calculated |
| Charity/Promo Activations | $255,000 | Bronco giveaway + visits | Estimated |
| TOTAL VALUE DELIVERED | $18,158,000 |
"The artists over-delivered. The business under-monetized sponsorship."